“Sir, your reach has gone up.”
You nod. You paid ₹40,000. The phone hasn’t rung any more than it did last month.
You don’t need to become a marketer. You need to know whether what you’re paying for is working. In plain language, with your own accounts open in front of you.
You’d never pay a contractor without looking at the wall. But with digital marketing, the report arrives full of terms you half-understand. You don’t want to look foolish by asking, so you nod and pay, and you have a bad feeling about it.
Maybe your agency is great. Maybe they’re not. Right now you can’t tell, and that’s the real problem. You’re a capable business owner who’s been made to feel slow by a vocabulary.
A few ideas cover most of it. What did a lead cost? How many became customers? What did that customer bring in? Once you can ask those questions, the conversation changes.
Cost per lead, conversion and return, and how to find them in your own accounts.
What each term means, which ones are decoration and what to ask next.
Your Google Business Profile, how search ads work, and honest expectations for SEO.
Facebook and Instagram ads, and why boosting a post is rarely the answer.
Knowing where each enquiry came from, and whether your team followed up.
How to write a brief, compare quotes and spot empty promises, including “rank number one”.
For owners and entrepreneurs. We won’t make you a specialist. We’ll help you understand what’s working, what your agency is telling you, and what you should be paying for.
Only if you want to. Most owners are better off delegating and checking. This course teaches you how to tell whether the work is any good, and if you’re very small, how to manage basics yourself.
This digital marketing course for entrepreneurs covers Google and Meta advertising basics, your Google Business Profile, SEO and websites, content that fits your business, lead tracking, cost per lead, and how to read an agency’s report and brief them properly.
Marketing execution is done by our partners at BrinIT, and it’s integrated in our Platinum plan. This course stands on its own, whoever does your marketing.
Yes. If you can use WhatsApp and read a bank statement, you’ll be fine. The maths is simpler than your accounts, and we explain every term in plain language, in Malayalam if you prefer.
“I was the answer to every question in my own company.”
“I thought that was what being a founder meant. Trainova didn’t give me a speech about it. They sat with my team, wrote down how the work should run and who decides what. Now my people come to me with decisions they’ve already made.”
Girish PadoliFounder, BlackBox Learning
“My business was only as big as what I could check myself.”
“In wholesale, one wrong price or one missed follow-up costs real money, so I kept every decision with me. Trainova helped us write down who handles what, and trained the team to do it. I still care about every order. I just don’t have to carry every one of them.”
Arun BabuCEO, Unirun Traders
These businesses opened the door to us anyway.
Tell us your team size and what should change. It goes straight to our WhatsApp, not a call centre.
