“We’ll fix the process later.”
Everyone says it. Later arrives at forty staff, with no way to stop and fix anything.
You left a salary or put in your family’s savings. We help you set up vision, roles, sales and simple systems now, while it’s still cheap to get them right.
In the first year, speed is everything and you’re right to chase it. Nobody should be writing a forty-page manual while they’re looking for a first customer.
But a few small decisions made now will follow you for years. Who decides what between the founders. What you’ll never do for a customer. How an enquiry gets followed up. Who you hire second, and how you’ll know whether it’s working.
Decide them on purpose and they take an afternoon. Leave them and they turn into company culture, and that takes years to undo.
What you’re building, for whom, and what you won’t do for money. In one page, not a poster.
You get: something to decide against
Who decides what, and how disagreements get settled before they get personal.
You get: a written agreement on roles
How an enquiry moves, who follows up, what you charge and when you say no.
You get: a simple CRM and funnel
Who to hire, how to train them, and what to give them on day one.
You get: short SOPs for your core work
Cash, runway, customers and the two or three figures you’ll really look at.
You get: a weekly one-page view
A weekly hour to look at the business, instead of only working in it.
You get: a habit worth keeping
A startup consultant helps founders set up how the company will run: vision, roles, sales process, basic systems and priorities. Some also handle registration and funding. Others call the same role a startup mentor or startup advisor. We focus on how the business runs, and your CA or Kerala Startup Mission can help with the rest.
No. A CA or company secretary is the right person for that, and Kerala Startup Mission runs support programmes worth looking at. We start where they finish, with how you’ll actually operate.
Not if you keep them short. Most early SOPs are half a page, and they’ll change. You’re not building a bureaucracy. You’re making sure the second and third people you hire don’t have to guess.
We don’t raise money or arrange loans. But an investor will ask how the business runs and who owns what, and we can help you have good answers.
Often, yes. Many founder arguments are really arguments about unclear roles. Writing down who decides what doesn’t solve everything, but it removes the arguments that were only ever about that.
Most early-stage companies start on the Basic plan at ₹9,999 a month, which covers the free audit, vision and strategy, role clarity and basic CRM and funnel setup.
“I was the answer to every question in my own company.”
“I thought that was what being a founder meant. Trainova didn’t give me a speech about it. They sat with my team, wrote down how the work should run and who decides what. Now my people come to me with decisions they’ve already made.”
Girish PadoliFounder, BlackBox Learning
“My business was only as big as what I could check myself.”
“In wholesale, one wrong price or one missed follow-up costs real money, so I kept every decision with me. Trainova helped us write down who handles what, and trained the team to do it. I still care about every order. I just don’t have to carry every one of them.”
Arun BabuCEO, Unirun Traders
These businesses opened the door to us anyway.
The audit is free. It goes straight to our WhatsApp, not a call centre.
